New Research Defines Cultural Openness and its Impact on Marketing Strategy
Edelman Hosts Cheskin Added Value and The Futures Company Panel Discussion on the Influence of Ethnic Identity on Consumer Behavior. January 11, 2011, NEW YORK – leading insight firms Cheskin Added...
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The Revival of African Aesthetics
I have not yet travelled the world as much as I would like to. And being the curious individual that I am, I have had to find other ways of satisfying my appetite for cultural exchange. Along with my...
View ArticleHispanics Seeking Hispanics at the Movies?
Will more Hispanics go to the movies if more Hispanics star in movies? That seems to be the assertion of a recent article that identifies the ongoing discrepancy between Hispanic movie buyers (there...
View ArticleMillennial Latinas Are Optimistic And Tweet About It
The Millennial Latina in America is living a double life. Also almost as many Latina Millennials attend college as non-Hispanic whites (NHW). And many are the first to go to college in their families....
View ArticleEthnic Relations Are the ‘Best They Ever Have Been’, Which Is Why There Is So...
Originally published on the HuffPost Impact. It would be understandable for a person to think that ethnic relations in the U.S. today are as bad as ever. Follow the news in Ferguson, MO or New York...
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Brands Lean in to Diversity
Tensions around race and issues of identity are, once again, at the forefront of the American conscience. Shifting demographics have led to an increasingly multi-cultural population. Traditional gender...
View ArticleThe Key to Connecting with Health Conscious Chinese
With a heightened awareness and more media coverage in China on key issues like pollution, the environment, and food safety, as well as more exposure to global brands, there has been a growing trend of...
View ArticleTV Land’s Dukes of Hazzard Slippery Slope
Originally published on the Huffington Post. The General Lee has been warehoused. No more viewing Bo and Luke’s car jumping escapes from the nefarious Boss Hogg and his key enforcer, Sheriff Roscoe P...
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FragmentNation 2016: From color blind to color brave
Diversity has reached a tipping point that is leading to the emergence of a new paradigm — polyculturalism. Diverse cultures are no longer peripheral to the mainstream, but are an intrinsic part of it....
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Diversity in the 21st Century
Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often...
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